Through radio shows like Vic Galloway? Bloggers or internet sites? Podcasts? Spotify playlists? Word of mouth? MySpace? (really?) NME? Investigative current affairs documentaries that expose some of the tricks that Cameron and Co. are currently using to help manipulate unemployment figures in Britain down for the benefit of big business rather than those on benefits?
I first saw The New Southern Electrikk when they featured very briefly on last week’s Low Pay Britain edition of Dispatches on Channel 4, where they were having some photos shot by a guy who had been encouraged to become a self employed photographer seemingly to help cut the jobless statistics of his local job centre.* The programme is still available to see here for the next twenty or so days.
They’re a new act from Manchester consisting of vocalist Monica Ward, Zack Davies on guitar, Steven Tajti on bass, keyboard player Rikki Turner and Jim Correy on drums and collectively they cite such impeccable influences as The Shirelles, Krautrock and The Gun Club.
Newly signed to Louder Than War Records, their debut single Brown Eyes is out digitally on Feb 14, with a live launch at the Roadhouse in Manchester the night before. A vinyl release will follow on in March.
I’m perfectly aware that it’s a music blogger cliché to say that some track heard in January might just turn out to be the best song of the whole year but I think this is entirely possible in this case. I absolutely adore Brown Eyes. Enjoy.
2015 is destined surely to be a great year for The New Southern Electrikk and I can say the same for White, who easily sold out their upcoming two February shows at the Poetry Club in Glasgow.
I did post their debut single Living Fiction with another video here last year but this is the more visually imaginative official promo directed by Roxy Agogo. Enjoy again.
* But a very talented guy though as you can see here.
For more on The New Southern Electrikk:
For more on White: